TikTok is introducing a updated setting that enables them to lessen the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the service revealed that it currently hosts in excess of 1 thousand million AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread release. This advancement comes amid a surge in AI-generated material, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A significant portion of this output is deemed “AI slop”, a label for substandard, mass-produced content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the option to see more or less of that, according to their own preferences,” commented a platform representative.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its app identified as made with AI. Overall, more than 100 million videos are submitted to the service each day, making clips made by AI a relatively small portion of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI content they view by accessing the topic control feature in the application and selecting AI-made media. Additional categories that are already be controlled under the filter encompass news, clothing, cosmetics, and dance.
AI Disclosure Rules
TikTok’s policies require content makers to label “realistic” artificially created content, and it forbids malicious fake videos of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
In addition, the app will now add an AI-generated tag to content produced via its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is designed to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is additionally establishing a $2m awareness program for specialists and groups to produce educational content about using AI responsibly. This initiative will support educational bodies dedicated to educating computer science.
Moderation Strategy
The video-sharing app has defended its safety measures, following debate over proposals to make redundant a large number of safety staff in the UK. It is set to reduce a significant number of roles in its content moderation team in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most graphic content prior to it gets reviewed by humans. TikTok announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to intervention by its automated systems.
We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
